Tissot watches has just announced a major multi-year deal to become the official timekeeper of the NBA (National Basketball Association) and its associated entities. The deal means that Tissot will be prominently displayed in all NBA, WNBA, and other NBA-related events as the association’s official timekeeper. This is big news, as American basketball is one of the more recent sports to be the recipient of heavy investments from Swiss watch makers. When there have been various deals among watch brands and teams or players,as far as I am concerned, there has not yet been (in recent history) any official timekeeper of the NBA at large.

Tissot’s relationship with the NBA is rather massive.Apart from Tissot-brand timers and game and shot clocks, Tissot will have the right to produce Tissot timepieces with any of the NBA team logos on it, as well as clocks, and other accessories.Therefore you can appreciate that while some people might not want NBA-branded timepieces, the Tissot/NBA agreement gives Tissot the right to produce timepieces with any of the NBA teams and possibly players.

Tissot has delved into the world of basketball before. Player Tony Parker has been a Tissot brand ambassador for years, and now Tissot is further deepening its relationship with the popular sport. For years, Swiss watch makers focused the majority of their team sports sponsored budgets on soccer (football), but more recently have been looking at basketball and even American football. Perhaps the most well-known Swiss watch makers to familiarize themselves with the NBA and basketball are Hublot and Audemars Piguet.

What’s more,Tissot has assured us that their relationship with the NBA is more than a mere marketing opportunity. According to their announcement, Tissot will work with the NBA to produce a new state-of-the-art timing system for games (which apparently will improve on the current timing system).

Related posts:

Suggesting 3 High-Quality Cheap Watches Hands-on Seiko Astron Titanium Review Off the Cuff Close Up with the Clerc Hydroscaph H1 Fossil’s Entry Into Smartwatches