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Fossil’s Entry Into Smartwatches

Fossil's Entry Into Smartwatches

Fossil's Entry Into Smartwatches

Fossil recently announced a line of smartwatches and so becomes one of the newest non-tech players in the wearable technology space.

Companies like Nike  and Adidas have all made forays into wearable technology , but some of them have failed and others have yet to attain major success. Nike’s band was abandoned, and Under Armour’s device with HTC has encountered multiple delays.

The reality is that success in the wearable tech space is very difficult, especially for non-tech companies. This is why Fossil’s partnership with Intel  is crucial to their ability to bring wearable tech to market. Fossil’s entry also means they believe wearable tech is important to stay relevant in the consumer watch market.

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