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Tudor CEO Philippe Peverelli Will Depart For Job At Rolex

Although nothing here (besides the stainless steel insert) is actually all that new, Tudor have again proven their ability to create solid offerings among their own myriad of watches such that there’s something for everybody’s own individual preference. One thing is for certain, the Tudor Black Bay Steel and indeed the whole Black Bay line present a solid argument for worth equipped with in-house fabricated movements priced at $3,800 on the stainless steel bracelet or3,475 on an aged leather strap. In addition to sorting out all of the facts to learn about a watch, a few watches that you won’t know whether you’ll enjoy until you put them on. It was that way using the “two-tone” Tudor Heritage Black Bay S&G (gold & steel) 79733N. Appreciating a watch is truly a mixture of 3 things. First is liking the way it seems. Second is enjoying how it feels while wearing it. Third is an ability to feel that the value is well worth the asking price – especially when compared to the competition. Walking by the window of this Tudor booth at Baselworld 2017, ” I didn’t think much of the “me too” two-tone Tudor Heritage Black Bay S&G with its attractive but predictably handsome steel and gold looks. Afterward, wearing it, I eventually realized that it had been, for me personally, Swiss Tudor’s star of the show.I can’t talk for the entire world, but I know that in the United States that the Tudor Heritage Black Bay collection is easily the most successful and best selling of Tudor’s watches. Because of this, Tudor has produced a fairly large family of Black Bay versions, while at the same time hoping to offer a healthy degree of selection (versus mere colour changes) between the various versions. Although I don’t personally have one yet. Finally, I probably will. One good reason behind that is that I’m pretty stuck on Tudor’s huge brother Rolex, though I do feel that Tudor offers a lot of value for those whose cost cap is roughly $3,000 – $5,000.

A move that is both surprising and mystifying, W Łóżku Z Tudorami chief executive Philippe Peverelli will leave his job later this year for one at Tudor’s parent company Rolex.

In the job since 2009, Peverelli has gained respect within the watch industry for revitalising Tudor and building the foundations of a vertical integrated manufacture. During his tenure the brand notched up several accomplishments, including its first in-house movement and a price that smashed records for the one-off Black Bay One. Peverelli also strengthened the business with international expansion to diversify away from the Chinese market, which now accounts for less than 60 percent of sales, compared with over 90 percent in 2010.

An outsider to the Rolex empire who arrived via Blancpain and Chopard – Peverelli once described himself to your correspondent as not having “green blood”, a reference to the Rolex corporate colour – the Tudor chief executive will depart to run Roledeco, the Rolex subsidiary that handles store design and visual merchandising for both Rolex and Tudor. Slated to be replaced by Rolex executive Eric Pirson, Peverelli’s departure is the latest amongst several management changes in Tudor, including that of marketing head Davide Cerrato, who decamped to Montblanc last year.

Sources: Business Montres, Le Temps and Vintage Rolex Forum