TAG Heuer celebrated the launch from the new Silverstone re-edition by holding a launch event last evening in the Mclaren Technical Center outdoors based in London. The big event also marked the 25th anniversary from the relationship between Mclaren and TAG Heuer, that was a great excuse to obtain Lewis Hamilton into Alain Prost’s 1986 Mclaren-TAG F1 vehicle.
The connection is a great one for TAG Heuer to strengthen the hyperlinks it had with lots of the truly amazing F1 motorists from the seventies- just have a look in the roll-call of world champion motorists which have been a part of McLaren over that twenty-five year period- Prost, Lauda, Senna, Hakkinen and Hamilton all winning world titles at McLaren.
However, because this is a wrist watch blog, the actual star from the show isn’t the F1 vehicle or even the world champion- it is the new Heuer Silverstone re-edition, which TAG Heuer released last evening. The important thing points around the new watch are:
TAG Heuer did a fantastic job using the new Silverstone- its certainly in keeping with the initial. In my eyes, it’s too in keeping with the initial, when i prefer more contemporary understanding of old designs. However, one only needs to consider the success from the first Carrera re-edition and also the relative failure from the TAG Heuer Autavia to determine which i seem to be within the minority.
The caseback is particularly awesome, using the red-colored Heuer logo design around the rotor and also the Cotes p Geneve finishing- it’s great to determine watch companies having to pay focus on the decoration from the actions- sure, it’s only appearance, nevertheless it’s a pleasant detailed touch.
Of these two colours I favor nowhere version, although I’m keen to determine the brown version within the flesh to determine if the finish around the dial is comparable to the Fume hue of the famous Calibre 12 Heuer Silverstone. No red-colored Silverstone this time around, that is a shame.
It will likely be interesting to determine the response towards the new Silverstone. Up to now, the re-edition series has centered on the well-known Heuer types of the seventies- Monaco, Autavia and Carrera. I expect the watch is going to be preferred among a distinct segment segment of TAG Heuer and Heuer enthusiasts, however it remains seen if the watch may have broad attract purchasers and also require never witnessed the initial vintage Heuer Silverstone.
Timepieces come in stores in Q1 2010 in a cost which feels more sensible compared to Heuer Monaco 40th anniversary re-edition that was almost 50% greater than the suggested value from the Silverstone.
More photos below from the new watch as well as the TAG Heuer boys with team McLaren.