You are here
Home > Bremont > Bremont Watch Company: Time To Take A Closer Look?

Bremont Watch Company: Time To Take A Closer Look?


We watch fanatics generally are a pretty solid and reasonable bunch, but we aren’t perfect. Besides the general oddity that comes from being as passionate once we have to do with mechanical timekeeping, this passion sometimes will get the greater people. From time to time, we go straight for that kill when we believe that our breathing difficulties happen to be tickled the wrong manner. This kind of behavior (with regard to simplicity, let’s just refer to it as drama) is in no way restricted to this sphere from the collector world, however it does appear really intense sometimes, with all the passionate forum conversations and commentary about horology. Whether it’s quarta movement versus. digital, wise versus. analog, a polarizing new design, or any susipicious activity regarding subjective terminology, things could possibly get heated rapidly, and facts are frequently lost. In the end, you will find three sides to each story…
35-Bremont-Mayfair Bremont-Baselworld-2015-ablogtowatch-4  Bremont-Baselworld-2015-ablogtowatch-8  Bremont-Boeing-Model-247-112   Bremont-Model-247-Ti-GMT-4 Bremont-Terra-Nova-GMT-watch-2
A current brouhaha including Bremont Watch Company has tossed this opinionated side from the collecting hobby into stark relief. Ultimately, we attempt to become informed customers, so we deserve honest information and respect in the brands that people patronize. The current problem with Bremont applied many people the wrong manner, because it made us wonder if i was being told the reality. You may were certainly one of individuals people. In lots of ways, some skepticism is good, but after watching in the sidelines for a while, it appears in my experience that a lot dust continues to be started up the problem is becoming clouded, and that i obtain the sense that many people are not able to determine the forest for that trees. The laser-like focus that we’re vulnerable to have as obsessive fanatics doesn’t serve us well when thinking about bigger, more complicated issues. Knowing that, let’s move back as it were, and visit again Bremont Watch Company.

How They Started – The Idea Behind Bremont

Bremont Watch Company began in Henley-On-Thames, The Uk in 2002 by Nick and Giles British, siblings having a sincere passion for modern engineering and vintage aviation, in addition to a perfectly appropriate surname. The title Bremont – French in origin – originates from the familial title of the player who protected the siblings as well as their nineteen thirties biplane after an urgent situation landing on his property within the late the nineteen nineties (it switched out the seniors Mr. Bremont was really a war time pilot) Grateful for his hospitality and kinship, the siblings named their startup watch company in the recognition.
A lot of the muse for his or her endeavor originated from their late father, who Mr. Bremont also reminded them. A follower of the things mechanical, their father spent his spare time trying out old clocks, cars, motorboats, and planes, an activity that strongly affected the brothers’ appreciation and aptitude for mechanical products. Additionally a pilot, he was tragically wiped out inside a crash throughout practice to have an airshow, any sort of accident which seriously hurt Nick. Seven years later, both Nick and Giles left their careers in finance to pursue the development of Bremont in the memory.
Together with evocative terminology like “heritage,” “innovative,” and “superlative,” “passion” is frequently accustomed to describe a brand’s dedication to creating high-finish modern watches by having an emotional, almost personal touch. Oftentimes, this term is used purely like a marketing ploy, not really a sincere promise of the natural within their charter.
This can be a large a part of why I’m an unabashed vintage watch snob. My passion for old watches began being an interest, begun right into a hobby, spiraled into an obsession, and lastly came full circle like a career. After I purchase a vintage watch, I actually do it of passion marketing doesn’t even element in. Of the numerous reasons I really like vintage horology, probably the most enjoyable may be the total insufficient spin, that is prevalent within the new watch industry and hard to determine through sometimes. Nevertheless, choosing Bremont in my collection was easy, because they impressed me so greatly using the apparent and genuine passion that drives them. Actually, my 2009 Bremont Norton may be the only contemporary piece within my collection.

Building A Brand With The Right Architecture

In 2007, Bremont released their first collection, following a full 5 years of development and research. Whichever way your perception, that’s simply impressive. That anybody would take that period of time to hone their abilities and develop their product deserves note, and talks to the stage of commitment the British siblings been on their project. Bear in mind this process began in 2002, before Kickstarter, rapid prototyping, and lightning-quick Chinese manufacture were commonplace.

Nick and Giles acquired expert tutelage from engineers and watchmakers from England, Europe, and abroad to build up which help realize their vision of the watch collection using high-finish components along with a unique design. With production initially beginning using their atelier in Europe, they structured their brand in the beginning to maneuver toward set up, and finally, manufacture within the Uk.

Unlike the huge most of launch watch brands, Nick and Giles made the decision right from the start to prevent contract cases and make up a signature design that might be used across their line. The finish result was the Trip-Tick. A experience the term “triptych”, the 3-piece, hardened steel situation is basically based on its elegant, almost poetic lugs, which flow very easily right into a contrasting middle barrel and lastly the caseback. At the same time beautiful and practical, the Trip-Tick is becoming Bremont’s phone card.

Furthermore, Bremont’s distinctive aviation-inspired design language continues to be contained in their core assortment of watches since starting and it has remained in keeping with their original concept. Each bit, in the Megabytes (Martin Baker) number of pilot’s watches, towards the Supermarine diver and ALT1 chronographs are unmistakably Bremont. Inside a market filled with so-known as “pilot’s watches,” Bremont has handled the neat trick to be evocative from the genre but wholly original within their execution.
Prices has additionally been an essential aspect in Bremont’s strategy. As the concept and scale of “affordability” reaches best a sliding metric, Nick and Giles were adamant from the beginning their core range remain achievable and consistently listed well for their market segment ($4000- $7500 of all pieces). This will make them a beautiful option to other available choices using their company title brand rivals who’ve performed the “luxury card” so that they can justify elevated cost points. Even though many independent brands have fallen victim to poorly considered prices strategy, Bremont’s 5 year development period and thoughtful planning is clearly evidenced because well, with strong values around the secondary market showing their strategy successful.

Beyond Bremont

The very first factor you should know about Nick British is the fact that he’s a wrist watch guy, something it is not always a succumbed a business populated with professionals who sell Hermes jewelry eventually and Lv handbags the following. Nick sells watches. Period. But in addition to that, he loves watches. ALL watches. To wit, lots of “Nick” tales center not around Bremont watches, but other brand’s watches. Adam Craniotes, former Timezone moderator and founding father of Red-colored Bar Group, recalls the very first time he met Nick almost 8 years back.

“It what food was in a little dinner that Timezone had arranged introducing Bremont towards the US marketplace. At that time, Bremont was still being really small, so as opposed to a full court press having a communications manager, regional brand director, etc., it had been just Nick along with a suitcase filled with watches. Earlier that very same day, I’d taken delivery of the Rolex watch Deepsea, which in fact had only been launched. As a result, it had been still a discussion bit of sorts, and Nick was practically bubbling readily at the possibilities of setting it up off my wrist and using it his. I am talking about, here’s a man who’s around to market me on his brand, but he’s sitting three seats over putting on another brand’s watch and loving it. Even today, that also defines Nick in my experience.
Since 2008, Nick and Giles took Bremont beyond their core collection, joining up with like-minded brands, non profit organizations and fundamentals to provide special edition appliances reflect the interests the siblings have beyond their very own watches. These limited-run pieces, including the EP120, Norton, Victory, Codebreaker, P-51, Wright Flyer, Kingsman, and Jaguar models standalone and also have all been eagerly grabbed up by enthusiasts. Within the situation from the Codebreaker, Victory, and Wright Flyer, a lot of proceeds go to charitable fundamentals, supporting the restoration of Hut 9 at Bletchley Park, halt the degeneration from the Royal Navy’s aging Flagship, and supply a financial infusion towards the Wright Foundation correspondingly.
Obviously, not good deed goes unpunished, and regardless of the prosperity of these projects and also the funds they elevated, you will find individuals who criticize Bremont’s special edition pieces, dubbing them “frivolous and costly novelties” which have in some way tricked the brand’s core values. For me, that’s simply backwards. Would the experts take Rolex watch towards the pad for brief-run niche like the Deepsea D-Blue and as a result discount the relaxation of the collection? No, no they wouldn’t.

However, there is available an accumulation of limited run Bremont watches that is not belittled whatsoever, simply, because couple of know they’ve been made. I’m mentioning to special limited runs that Bremont provides simply to military aircraft pilots. Personalized with squadron designations, many fighter and bomber aircraft pilots put on these exclusive Bremont watches with pride.

Almost as much ast anybody should, these aircraft pilots have selected Bremont purely for the standard of the watches as well as their apparent and authentic link with aviation. Nick and Giles’ dedication to engineering the very best watches they are able to is possibly best highlighted with this point: Unlike other brands that will jump at the opportunity to market “militarized” versions of the watches to civilian customers, Bremont achieves this discreetly and appropriately. They aren’t inside it for that fanfare, they’re inside it for his or her dedication to supplying outstanding watches for serious military use.

Of course, maybe they ought to play it up little… after all, nothing beats the stamp of approval from a fighter pilot who has punched out at 400 miles per hour while wearing one!

“Bremont-gate” & The Future

So what of this brouhaha I mentioned earlier?

Somewhat ironically, the movement in the centre of this drama perfectly demonstrates the positive strides that Bremont takes towards being a true manufacture. A manufacture in the uk, at this – something which hasn’t been around in her own Majesty’s kingdom for that better a part of a hundred years. As the precision from the wording within the pr release announcing the Wright Flyer and it is proprietary BWC/01 movement could be debated, what cannot is it heralds a brand new era for Bremont and moves them a measure nearer to their mentioned objective of getting all of their production in one place. For that record, I won’t defend their decision to consult the BWC/01 as with-house calibre, but for doing things being an excuse to dismiss all they have accomplished is shortsighted at the best.

Nick, Giles, and the team at Bremont have decided not to dwell on this recent kerfuffle either. As Nick said to me in a recent interview, “We make mistakes every day, and we learn from them.” To anyone who has met with them on this issue, it is beyond clear that they have taken their lumps, made their apologies, learned from the situation, and moved on toward their end goal.
Let me stop here so to speak which help help remind you that Bremont is certainly an individually possessed brand. They are not a web-based-based startup, nor is it a part of a large industry conglomerate. They are creating watches in serious volume in an amount unmatched by other independent and so are under 10 years old. There’s a genuine footprint, with plants and brand boutiques (their first U . s . States boutique is opening in New You’ll be able to City in April of 2015), and aren’t being funded or supported while using huge levels of dollars and assets available to just about any other significant brand inside their segment. Additionally, they are telling their particular story, without any heritage or history (manufactured otherwise). It becomes an uphill fight, a substantial undertaking, as well as for me, Bremont is squarely in route.

3 years ago, Bremont opened up condition-of-the-art facilities in Henley-On-Thames, and then this season, they’ll be announcing the outlet of some other completely new, hi-tech facility, ongoing the entire process of getting a lot of production under their very own roof. Within the last year, fabrication of the Trip-Tick cases continues to be carried out exclusively in England. All final set up has become done completely in England. Certain aspects of their personalized Swiss actions are actually also being produced in England. Within the situation from the hotly talked about BWC/01 movement, a joined project with La Joux Perret, servings of the movement, including bridges and rotors, were created in Bremont training courses. And there’s more in route.
To me, the biggest take away from my deep-dive into the goings-on at Bremont isn’t what Bremont has achieved technologically, but rather their commitment to bringing real mechanical watchmaking back to the UK. No other contemporary watch brand at their level is doing this in England, or arguably, anywhere else. Their successes bode well for the industry at large, and fan the flames of a larger resurgence of contemporary mechanical watchmaking outside the framework of a conglomerate entity. In other words, their work is innovation at its purest form.

To that end, if you’re looking to support modern independent watchmaking at a level that makes a difference, you’d do well to look at Bremont. Take it from a guy who only collects vintage and owns exactly ONE modern timepiece: Bremont is a contemporary brand worth throwing your support behind.