The Gravity line of watches by Armin Strom is something that we have discussed before: I wrote about the Gravity Date Tourbillon here and Ariel did a hands-on article about the time-only Gravity Fire here. But rest assured, this time we have gravitated toward this line again for two good reasons: first, we are
Welcome back to an original aBlogtoWatch feature, "My First Grail Watch." In this series, we ask prominent people in the watch industry about the first timepiece that they lusted after. Today, we're speaking with Serge Michel, who is the owner of Armin Strom, an independent watch brand that we've featured
We all deserve a handsome skeletonized watch in our timepiece collections. The question is whether or not we can afford one, and then after that, the issue becomes finding one that fits into our lifestyle. Armin Strom's Skeleton Pure collection offers an ironically rather uncommon approach to the skeletonized watch
Collaborations between luxury watch brands and world-renowned sporting events are nothing new, but the products these unions sire are always worth examining. It's pretty tough to guess how a brand, especially those known for serious haute horlogerie, will tackle the task of fusing their ideology with that of another institution.
Baselworld 2014 marks the fifth anniversary of aBlogtoWatch visiting the massive watch trade show event and at this point, our March/April pilgrimage to the third most populated city in Switzerland (not actually saying much) is met with gracious welcome by many of the brands who produce the best watches in