This Apple Watch was the number one selling smartwatch was not disputed, but it resembles the device also beat the Swiss watch industry for its year. A report from Strategy Analytics estimates that the Apple Watch outsold the entire Swiss Watch industry in 2019, and this wasn’t even a close a struggle if one goes by the numbers mentioned in the accounts.
Apple Watch shipped nearly 31 million units across the world in 2019, compared to the 21 million shipments for all Swiss watch brands combined, according to the report. Formerly in 2017, it had been reported that the Apple Watch outsold the whole Swiss Watch sector, but that has been only for its fourth quarter. Back in September 2017, Apple CEO Tim Cook had called the Apple Watch as the best-selling view in the world, ahead of brands like Rolex, but he did not give out any numbers.
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“We quote Apple Watch sent 30.7 million units globally in 2019, growing a healthy 36 percent from 22.5 million in 2018. A blend of attractive design, user-friendly tech and sticky apps creates the Apple Watch wildly popular in North America, Western Europe and Asia,” Steven Waltzer, Senior Analyst at Strategy Analytics, said on the numbers.
In his view, traditional Swiss watch makers like Swatch and Tissot are dropping the smartwatch wars as Apple continues to provide better merchandise through deeper retail channels. “The window for Swiss watch brands to make an impact in smartwatches is closing. Time may be running out for Swatch, Tissot, TAG Heuer, along with many others,” he included to the report.
Total, Strategy Analytics estimates that the whole Swiss Watch sector had a drop of 13 per cent, given shipments stood at 24.2 million in 2018. While analog automatic watches continue to be popular among the older audience, for younger viewers, smartwatches would be the favored devices.
Apple itself doesn’t disclose shipment numbers for any of its apparatus segments anymore. However, during the first quarter results, Apple CEO Tim Cook had emphasized the popularity of this Apple Watch.
He’d during the earnings call that,”More than 75 percent of the clients buying Apple Watch during the quarter were brand new to Apple Watch.” Cook also stated both AirPods and Apple Watch were must have holiday presents, and aided”induce unprecedented consequences for the group.”