Most people know that Chanel always creates watch for ladies. But at this year’s Baselworld, it unveiled a new Chanel watch for men-Monsieur de Chanel.

It’s become more and more of a demand from fans and collectors around the world that watch companies develop their own in-house movements for their watches, it’s a draw for customers to see the company putting their own work in. Gone are the days where companies could hope the audience would for an off the shelf movement with the likes of Rolex, Omega, Tudor and many others ramping up in-house production. Of course, companies such as those in the Holy Trinity of watchmaking needn’t worry too much about this as their movements are mostly in-house anyway.  Even some fashion companies are in the game as well, Chanel’s main concern when it comes to wristwatches is undoubtedly Bulgari, who have not only been making beautiful watches for years but also develop uber complex thin watches such as the Octo Finissimo Tourbillon which was the world’s thinnest tourbillon watch a few years ago and this year’s Octo Finissimo Répétition Minutes watch, the thinnest minute repeater watch in the world. Pieces like those have in-house made movements, but Chanel is a little way off that yet with this, their first in-house made watch.The Monsieur de Chanel took 5 years of research to develop and it actually shows on the dial. There’s a large jumping hours display at 6 O’clock surrounded by an artful edging to it that’s a nod to the top of Chanel Number 5 perfume bottles and Chanel’s spiritual home. Above that is the central seconds subdial and a large retrograde minutes hand above that still, the hand to me seems like it belongs in an old school rally car like a Lancia Stratos.

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